Friday Offcuts – 21 August 2026

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Welcome to this week's issue of Friday Offcuts.

There’s plenty happening across the forest and wood products sectors this week, with policy, land use and carbon accounting again in the spotlight. In Tairāwhiti (Gisborne), industry has backed the appointment of an independent facilitator, while Australian scientists are calling for greater transparency around native forest carbon accounting. We also look at the productivity challenges facing local forestry contractors.

The potential of wood residues is another theme, with a NSW biomass heat trial showing how industrial heat can be produced for less than $3/GJ. The results will feature at next month’s Residues2Revenues 2026 in Brisbane, where the focus will be on turning residues into new commercial opportunities. We also look at new forestry research, waste-to-energy carbon capture and what farmers need to restore native forest.

Elsewhere, we cover the latest log market update, National Forestry Day, housing productivity, timber advocacy and calls for redress over historical PCP exposure.

And if you’re planning ahead, registrations are building for HarvestTECH 2026 in Rotorua and WoodWorks 2026 in Hastings, with super early-bird deadlines coming up. Limited free places are also available for New Zealand young professionals under 35 through the WIDE Trust - contact Gordon Thomson for details.

Read these stories and more below in this week’s Friday Offcuts.

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Forestry sector backs independent facilitator for Tairāwhiti [NZ]

The New Zealand Forest Owners Association (NZFOA), Eastland Wood Council (EWC), Forest Industry Contractors Association (FICA) and Ngāti Porou Forests have jointly backed the Government’s decision to appoint Doug Leeder as an independent facilitator to support land transition and long-term forestry management in Tairāwhiti.

NZFOA Chief Executive Dr Elizabeth Heeg says the appointment provides an opportunity to make progress on difficult questions around land use, woody debris and forestry-related environmental issues.

“Forestry wants a system that protects the environment while allowing businesses to keep investing and operating responsibly in the region," Elizabeth says. "Tairāwhiti needs to see decision-making that recognises where land use has to change, while allowing forestry to continue on land where it remains appropriate."

"Bringing Government, Gisborne District Council, iwi, communities and industry together with an independent facilitator gives us a practical way to work through those issues.”

Eastland Wood Council Chairman Julian Kohn says decisions about forestry have consequences for everyone living in Tairāwhiti. “NZIER research has shown forestry accounts for 7.9 per cent of Tairāwhiti’s GDP, the highest proportional contribution of any region in New Zealand. Around $295 million per year is added to the regional economy through forestry and logging, support services and wood processing."

"We want environmental issues addressed, but the decisions made through this process also have to recognise the scale of forestry’s contribution to Tairāwhiti and the communities that depend on it.”

Ngāti Porou Forests Chairman Whaimutu Dewes says decisions about land use have long-term consequences for iwi landowners and communities. “For iwi landowners, there is a responsibility to look after the whenua for generations to come but also to create opportunities for our people today. Forestry supports whānau by generating employment and providing income from whenua to sustain our communities."

"Bringing iwi, communities, Government, Council and industry together gives us a better chance of making decisions that achieve both.”

Forest Industry Contractors Association Chief Executive Rowan Struthers says contractors and forestry workers will bring an important operational perspective to the process. “Decisions about forestry directly affect crews, trucking companies, machinery operators and local businesses."

"Our members want high environmental standards and clear expectations, but those expectations also have to work on the ground. "The experience of the people carrying out harvesting and other forestry work will be important as practical solutions are developed.”

Source: The New Zealand Forest Owners Association (NZFOA)
Image credit: Bay of Plenty Regional Council

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A chance to fix the native forest carbon method [AU]

Forest scientists have welcomed the deferral of the Senate vote on the Improved Native Forest Management Method (INFM Method) to 15 September, saying the additional four weeks should be used to publish the modelling behind the method and correct its accounting.

The disallowance motion, lodged by NSW Nationals Senator Ross Cadell, had been listed for debate. It now sits on the Tuesday of the September sitting week.

Forestry Australia President Dr Michelle Freeman said the time should go into the technical work. “The deferral is welcome. Four weeks is enough to publish the modelling and correct the accounting, and that is what we are asking for,” Dr Freeman said. “Senators should be voting on a method that has been tested in the open.”

The INFM Method allows state governments to earn Australian Carbon Credit Units (ACCUs) by ending timber harvesting in state forests. New South Wales intends to register the area encompassing the Great Koala National Park on the mid North Coast, as the first project.

A briefing note published by Forestry Australia on 31 July tested the method’s modelling and accounting framework and found it structurally biased towards over-crediting. That means the method may issue more carbon credits than the actual climate outcome can justify.

“The method uses inappropriate modelling approaches and accounting timeframes to characterise harvesting impacts and forest regrowth post-harvest,” Dr Freeman said. “These choices mean the climate benefit claimed by the INFM method could be overstated by 40 to 100 per cent. For a method that might generate ACCUs worth hundreds of millions of dollars this is a material issue.”

Meanwhile, a second briefing note, published last week, identified an additional problem. Credits are calculated across the whole project area, while the obligation to keep that carbon standing for 100 years applies only inside mapped carbon protection areas.

Harvesting can therefore be reduced outside protection areas during the crediting years, earn credits, and return to earlier levels once the crediting stops.

Requests for the underlying modelling have gone unanswered since consultation opened more than a year ago.

“Forestry Australia raised our concerns more than a year ago and asked for the data and modelling that would allay them. We have asked to be proven wrong, yet still nothing has been released. Further, material changes were made after public consultation closed without the chance for independent scrutiny. ” Dr Freeman said. “The lack of transparency around the development of this method is deeply concerning. It does not meet expectations for a high integrity ACCU scheme method”.

Forestry Australia also shares the concerns widely communicated by other environmental and industry stakeholders that the method does not sufficiently deal with additionality and leakage.

Forestry Australia has asked for corrections to the INFM Method before any project is registered or any credit issued. Some of these requests include:
  1. Lengthen the accounting window
  2. Align forest modelling with Australia’s national greenhouse accounts, and
  3. Attach permanence obligations to every tonne credited.
A working model already exists.

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Source: Forestry Australia


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Biomass trial produces industrial heat at less than $3/GJ [AU]

A biomass trial at JBS Riverina's Yanco facility in New South Wales has produced thermal energy at a supply cost of less than $3 per gigajoule (GJ), highlighting the potential for biomass to provide a lower-cost alternative to conventional industrial fuels.

The trial, conducted through an Australian Meat Processor Corporation (AMPC) pilot programme, used a combination of biomass feedstocks including woodchip, sawdust, partially digested grain and grass from animal paunches, and nut shells.

The different feedstocks were blended and processed in a biomass boiler to provide thermal energy for the facility.

The results compare favourably with the reported costs of other thermal energy sources, with on-site coal estimated at around $10/GJ and grid gas at approximately $25/GJ.

For energy-intensive industries facing continued pressure on operating costs, the trial demonstrates how locally available biomass and other organic waste streams could provide an alternative source of industrial heat.

It also highlights a broader opportunity for the forestry and wood processing sectors, with woodchip and sawdust forming part of a wider range of biomass feedstocks that can be combined to meet industrial energy requirements.

The Yanco trial will be discussed by Gareth Forde, Principal Engineer at All Energy, at Residues2Revenues 2026 in Brisbane on 23–24 September. His presentation will also cover other case studies involving blended biomass feedstocks for thermal energy and low-emissions fertiliser manufacturing.

The event will also examine emerging uses for wood residues in liquid fuels, lignin-based products, biochar, carbon removal and other applications, bringing together forestry, wood processing, energy and technology companies..

Residues2Revenues 2026 is being held at voco Brisbane City Centre on 23–24 September.2026.

Source: FIEA



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NZ's monthly market report - August 2026 [NZ]

The trends we have been seeing in log export markets over the last 6 months have been dominated by stability and price improvements over time. This has continued in August with China improving by $1 – $3 per m3 at the wharf gate and India remaining steady at prices slightly ahead of China.

I acknowledge none of this suggests it is time to dig out the dancing shoes or pop the top off a bottle of champers, but the great news story is stability. China selling prices improved to US$127 A grade shorts basis for most sellers for August.

Total inventory across the eastern seaboard is at 2.47mill m3, a drop of 50,000 m3 from June. As at early August, port offtake has been running at 57 – 58,000 m3 per day. These are very good numbers for this time of year, heralding well for continuing improvement with manufacturing output numbers usually better during the cooler Autumn period.

The wood use numbers and trends in China are even better considering the Purchasing Managers’ Index (PMI) which fell to 48.5 in July compared to 50.4 in June. The China economy grew 4.3% YOY, the slowest it has been in three years. When the national productivity indices have been worsening, wood use has been improving. This is “encouraging news indeed”.

NZ supply across our breakbulk log exports has been at a lower ebb but this mostly relates to Gisborne port. The number of days available for vessels to load has been significantly impacted by severe swells. This has not allowed vessels to berth to start loading or has meant they have had to cease loading.

Meanwhile, our domestic sawmills continue to be shining beacons on the sea of tranquility. I hear Canterbury mills are the brightest beacons of the lot. Demand is strong and prices are stable to firm. Some out of the ordinary log grade orders are also indicative of more vibrant usage. Long may that continue!

It was fantastic to see the NZ PM open the new Cross Laminated Timber (CLT) plant near Rotorua recently with some glowing words about the forestry sector now poised to enable the regular building of multi-story high quality and high strength buildings.

The prospect of milling more logs in NZ is highly supported by the forestry sector. Research and innovation are the foundation stones of a dynamic change toward engineered wood products, whilst displacing the environmental nasties like steel and concrete.

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Source: Allan Laurie, Laurie Forestry


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What farmers need to restore native forest on their land? [NZ]

Recent research shows that most farmers and other rural landowners in New Zealand need to see financial returns to enable native forest restoration on their land.

Commissioned by The Nature Conservancy Aotearoa New Zealand (TNC NZ) and carried out by The Bioeconomy Science Institute Maiangi Taiao, the research analysed landowner preferences, based on a survey and in-depth interviews with farmers and landowners across New Zealand.

Reasons to participate in restoration


Source: The Bioeconomy Science Institute Maiangi Taiao


TNC NZ Country Lead Dr. Erik van Eyndhoven says that the research is part of TNC’s work aimed at significantly expanding native restoration through making it more attractive for landowners.

“Many landowners are keen to see more natives on their properties, but many things make this difficult to make happen. We’re keen to explore what the factors are that can support landowners to participate in a significant way.”

The research report also found that some farmers valued non-monetary support, such as expert advice, more than financial incentives, Dr. van Eyndhoven says. “In the interviews, we found most satisfied farmers describe relationships with dedicated land management officers who provide support over multiple years, rather than one-off grants. Farmers want practical field support rather than theory.”

However, the research found that across all three revegetation types—native reforestation, wetland restoration and planting on riverbanks—most landowners need to receive a financial return to participate in revegetation programmes.

Dr. van Eyndhoven says this reflects what TNC hears directly from landowners: their time, energy and financial resources are already thinly stretched.

“But we see enthusiasm in rural communities to do what they can regardless. In the Moutere catchment in Tasman District, for example, more than 200 rural landowners have taken up replanting opportunities provided by Te Tauihu Environment Trust, where they received some assistance with plants and materials but carried out the planting and maintenance themselves.”

Over 40% of survey respondents had already participated in restoration projects to some degree. Many of the farmers interviewed were seeking a balance between economic drivers and enhancing the environment. Long-term aspirations frequently centered on legacy, leaving the land “in better condition than we found it” and creating something future generations could be proud of.

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Source: The Nature Conservancy Aotearoa New Zealand



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Deadline extended: Richard Stanton Memorial Leadership Award [AU]

Responsible Wood has extended nominations for the 2026 Richard Stanton Memorial Leadership Award to Friday, 28 August.

The annual award recognises an individual who has demonstrated leadership, innovation and commitment to sustainable forest management or Chain of Custody certification under the Responsible Wood Certification Scheme. The online nomination form takes just minutes to complete, but the recognition lasts a lifetime.

In 2025, the Award was presented to Shona Heading for her outstanding leadership and contribution to sustainable forest management and the promotion of certified Australian timber through the Australian Araucaria™ campaign.

Established in 2015, the Richard Stanton Memorial Leadership Award honours the late Richard Stanton, a pioneer in sustainable forestry both in Australia and internationally.

Responsible Wood CEO Simon Dorries encouraged the forestry and forest products sector to nominate individuals whose work deserves greater recognition. “Many across our industry are making an important contribution to responsible forestry and certified supply chains,” Mr Dorries said.

“This award is an opportunity to recognise those who lead by example, bring people together and support the integrity of sustainable forest management and sustainably sourced materials.”

The recipient will receive a $2,000 bursary to support their professional development, such as conference attendance or a course of their choice.

Nominations now close Friday, 28 August 2026.

More >>

Source & image credit: Responsible Wood
Image description: Simon Dorries, Shona Heading, Dr Tony Bartlett at the 2025 Richard Stanton Memorial Leadership Award


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Grown for Australian homes - National Forestry Day 2026 [AU]

Australia’s sustainable forest and forest products industries are being celebrated today (18 August 2026) as part of National Forestry Day to highlight the sector’s vital contribution to the nation’s economy and increasing housing supply.

National Forestry Day is an exciting, once-a-year opportunity to embrace and showcase an industry generating more than $24 billion in economic value and supporting 180,000 jobs.

“From regional areas to capital cities, National Forestry Day is all about raising awareness among policymakers, elected representatives and the wider community about the many essential benefits of Australia’s innovative forest industries,” AFPA acting Chief Executive Officer Richard Hyett said. “Our sector is truly a growing success story!”

This year’s theme, ‘Grown for Australian homes’, highlights the fundamental role of sustainably produced local timber and wood in meeting Australia’s housing and construction needs. From timber house frames, flooring and furniture to paper, tissues and packaging, forest products are an essential part of Australian life.

“Unlike other everyday items, timber and wood-fibre products are renewable and can help tackle climate change by storing carbon and providing alternatives to more emissions-intensive materials,” Mr Hyett said. “As Australia’s sixth-largest manufacturing sector, the forest products industry also proudly supports around 80,000 direct and 100,000 indirect jobs mainly in regional areas, while the national plantation estate stores an estimated 258 million tonnes of CO₂-e.

“We encourage everyone to celebrate this important day through workplace events, tree planting, community activities, visits from elected representatives or by sharing National Forestry Day content online and using #NatForestryDay26. “Australian-made forestry products are critical to our daily lives – and today is about celebrating what our industry provides every day, including flooring, decking, furniture, pallets, packaging, and power poles.”

National Forestry Day was first launched in 2022, and continues to provide a positive opportunity to recognise the people, innovation and sustainable products that keep Australia growing.

Source & image credit: Australian Forest Products Association (AFPA


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Tairawhiti - Productivity is bigger than the crew [NZ]

Tony Hill of Hill Logging picked me up at 6:00am for a visit to his steep country winch-assist (SWY) operation east of Mangatu Forest. Many readers will know Tony through his role as NZ Logger Magazine's "Iron Tester".

Tony comes from a logging family originally based in Tokoroa. When his father's contract ended, the family relocated to Tairāwhiti and Tony has spent much of his career on the East Coast, most recently working for Ricky Kuru before establishing his own business. Like many contractors in the region, Tony speaks highly of Ricky's role in mentoring operators and helping them transition into business ownership. Hill Logging is a great example of that legacy.

Today, Tony operates two crews in Tairāwhiti: a fully mechanised SWY operation and a fully mechanised ground-based crew. On the day of my visit, his father was working on a digger on the skid site.

That morning, Tony's main concern was a failed access road into his ground-based operation. The issue had been ongoing, leaving the crew parked up while waiting for the forest manager to complete repairs. Approximately 200 loads were sitting in stock awaiting transport to the port. His SWY operation had effectively been carrying the business during the disruption, but as Tony pointed out, downtime caused by infrastructure issues is not something accounted for in the Forme costing model.

Tony has recently invested in a new winch system that was featured in NZ Logger Magazine and is awaiting the arrival of a reconditioned Madill feller buncher. Given the significant cost of new equipment, refurbished machinery is becoming an increasingly attractive option for contractors across the industry.

Through his work as Iron Tester, Tony has gained valuable insights into a wide range of machines and operating systems, and it is clear he spends a lot of time thinking about equipment performance and productivity. When I asked him which feller buncher is best suited to Tairāwhiti conditions, his answer covered everything from geology and topography through to piece size, stocking rates, ground clearance, undercarriage design, slew power and harvesting head selection. If you're in the market for a feller buncher, a conversation with Tony would be time well spent.

Investing in People

One of Tony's key mantras is "no scratches on machines". While this may sound simple, it reflects the high standards he expects from his team when it comes to operating, maintaining and greasing equipment. From the housekeeping standards I observed, it is a philosophy that has been fully embraced by his crew.

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Source & image credit: FICA



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You can't fix housing affordability without fixing productivity [AU]

HIA has welcomed the interim report of the Senate Select Committee on Productivity in Australia, saying it confirms housing affordability and supply are now critical determinants of the nation's economic performance.

HIA Managing Director Jocelyn Martin said the report recognises that Australia's housing challenges can no longer be viewed solely through a housing policy lens.

"The committee has recognised a reality that has become impossible to ignore: you can't fix housing affordability without fixing productivity, and you can't fix productivity without fixing regulation," Ms Martin said. "Housing affordability and supply are fundamentally productivity challenges and must be viewed through that prism."

Ms Martin said HIA was encouraged by the report's conclusion that housing affordability is a structural determinant of productivity performance. "Housing is no longer simply a single policy issue. It increasingly shapes labour mobility, workforce participation, business investment and national competitiveness."

She said Australia's housing shortage had become a significant economic constraint. "Australia's housing shortage is now a persistent macroeconomic constraint rather than a cyclical sectoral issue," said Ms Martin.

The report's recommendations on housing finance, macroprudential regulation, National Construction Code reform, pattern books, planning and environmental approvals, infrastructure delivery, EPBC approvals and WHS accreditation recognise the need to address regulatory barriers that are constraining housing supply and economic growth.

Ms Martin said the Productivity Commission had already highlighted the scale of the challenge.

"The Productivity Commission has found that the number of homes completed per hour worked has fallen by 53 per cent. That should concern every government in Australia because we are delivering fewer homes relative to the resources being committed."

More >>

Source: Housing Industry Association (HIA)


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Kanadevia Inova bets big on waste-to-energy carbon capture [Int]

Swiss engineering company Kanadevia Inova is positioning itself as a key player in decarbonising one of the world’s most stubborn emissions sectors. With the first full-scale carbon capture facility at a UK Waste-to-Energy (WtE) plant now under construction, the company is translating years of pilot experience into industrial reality – and eyeing a global market.

Waste-to-Energy plants sit at an awkward intersection in the climate debate. They provide an outlet for non-recyclable waste that would otherwise need to go to landfill, but combustion means emissions, and in an era of net-zero commitments, emissions need answers.

Governments across Europe and beyond have classified WtE as a hard-to-abate sector, as one that cannot be stopped and where no other technological solutions with lower climate impact are available. Carbon capture – separating CO₂ from combustion flue gas before it reaches the atmosphere – is increasingly the answer regulators and operators are settling on. When paired with geological storage, it holds out the possibility of a facility that removes more carbon than it releases.

This is the space where Kanadevia Inova, the Zurich-headquartered green tech and engineering specialist, is making its most ambitious move. With decades of experience in WtE plant design and a proprietary carbon capture technology already validated at pilot scale, the company is now pushing for full-scale deployment – and the UK is where it begins.

“We’ve focused on an implementable solution based on proven technology, amending the Waste-to-Energy plant to not only capture CO₂ effectively but to do so with minimal impact on overall performance,” says Kai Lieball, Director Decarbonisation at Kanadevia Inova.

More >>

Source: Waste Management World
Image credit: Kanadevia Inova



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Toxic timber chemical legacy: Why H&S is a human right [NZ]

The New Zealand Council of Trade Unions Te Kauae Kaimahi welcomes a new report from the Human Rights Commission detailing the intergenerational impact of PCP use in the timber industry, including on timber workers, their whānau, and their communities.

“The CTU fully supports the report’s findings. Workers in the timber industry deserve a comprehensive redress that includes specialist healthcare, fair compensation, and recognition of the intergenerational harm caused to their whānau,” says NZCTU Vice-President Māori Aubrey Wilkinson

The highly toxic chemical PCP was widely used in the timber industry between 1930 and 1988. Timber workers were exposed through inhalation, skin contact, contaminated clothing, and workplace practices that lacked adequate safeguards

“Kaimahi Māori, their communities, and whenua have faced disproportionate harm from the use of this dangerous chemical. These failures breach international human rights standards and Te Tiriti o Waitangi”, says Wilkinson.

“Despite research linking PCP exposure to a wide range of health effects, many workers still face unacceptable barriers to receiving ACC cover. Without cover, they cannot access the treatment, rehabilitation, and compensation they need for illnesses and injuries caused by work,” says Wilkinson

“The story of PCP use and its impact on workers and their communities shows why strong workplace health and safety protections matter. Work should not make people sick, harm their whānau, or affect their mokopuna. We cannot let what happened to these workers happen to anyone else,” said Wilkinson

The NZCTU acknowledges the mahi of Sawmill Workers Against Poisons (SWAP) and Joe Harawira for their passionate advocacy, ongoing campaigning and pursuit of justice for those exposed to PCP through their work.

The NZCTU is calling on the Government to support the recommendations made by the Human Rights Commission in this report, provide redress to those impacted, and learn from these failures so working people are better protected in the future.

Source: NZCTU
Image credit: Human Rights Commission

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Launch of inaugural AFWI highlights report [AU]

The AFWI Highlights Report 2024–2026 was officially launched on 18 August 2026 by the Minister for Agriculture, Fisheries and Forestry, the Hon Julie Collins MP, at the Australian Forest Products Association’s National Forestry Day event at Parliament House. The report showcases AFWI’s progress from establishment to national delivery in just over two years.

$100 million timber fibre innovation program backs forests, housing and Australian manufacturing.

Just over two years after its launch, Australian Forest and Wood Innovations (AFWI) has backed 39 research and innovation projects worth more than $67 million across Australia’s forest and wood products sector.

The national institute, supported by a $100 million Australian Government investment, has brought together more than 100 industry and research partners and over 300 people across Australia, including growers, processors, manufacturers, Indigenous enterprises, government agencies and researchers.

Its progress is detailed in the AFWI Highlights Report 2024–2026, launched by the Minister for Agriculture, Fisheries and Forestry, the Hon Julie Collins MP, at the Australian Forest Products Association’s National Forestry Day event at Parliament House.

Since its official launch in March 2024, AFWI has invested about $29 million in research and innovation projects, supported by a further $38 million in partner contributions.

Minister Collins said AFWI had made strong progress in its first two years. “AFWI has made strong progress in just over two years, with its investments already translating into practical outcomes across Australia’s forest and wood products sector,” Minister Collins said. “I congratulate everyone involved and look forward to hearing more about the impacts being delivered and the further opportunities this national capability can unlock for industry, regions and communities.”

AFWI CEO and Executive Director Dr Joseph Lawrence said the report showed how quickly AFWI had grown from a new initiative into a national research and innovation network.

“In just over two years, AFWI has grown from a new national initiative into a substantial industry-led innovation network operating across Australia,” Dr Lawrence said. “We are bringing together industry, research and government to tackle key challenges: healthier and more productive forests, getting more value from Australian fibre, developing new bioeconomy opportunities and helping unlock manufactured timber housing at scale.”

AFWI’s work is structured around four pillars: Healthier Forests, Maximising Fibre, Climate Solutions and Housing Innovation.

Projects span forest productivity and resilience, biosecurity and climate adaptation, low-carbon fuels and bioproducts, engineered timber products, advanced manufacturing and new approaches to timber construction.

AFWI is also rebuilding Australia’s long-term forest and wood products research capability through three Research Centres, hosted by the University of Melbourne, the University of the Sunshine Coast and the University of Tasmania.

Across the portfolio, more than 90 early-career researchers are developing expertise while working directly with industry on practical challenges and pathways to adoption.

More >>

Source & image credit: Australian Forest and Wood Innovations (AFWI)



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Helping industry share the timber story [AU]

Good information is one of the industry’s most valuable resources. 

Whether it’s helping a builder answer a customer’s question, supporting a merchant with technical information or giving fabricators practical tools to engage their networks, clear and consistent communication helps build confidence in timber framing.

That’s why WoodSolutions, with support from FWPA and in collaboration with the Frame and Truss Manufacturers Association (FTMA) and campaign funding partners, has launched a coordinated national campaign to help industry share the benefits of structural timber.

The campaign brings together a suite of professionally developed resources that funding partners and industry stakeholders can use through their own communications. Rather than every business developing its own materials, the campaign provides a shared set of evidence-based assets that are practical, consistent and ready to use.

Over 14 weeks, participants will receive weekly campaign packs featuring social media, graphics, newsletter content and simple discussion notes designed to support conversations across the timber framing supply chain.

To support consistent industry messaging, the campaign provides 14 ready-to-use campaign packs available through the WoodSolutions website. Each pack includes customer flyers, social media graphics and conversation starters, with a different timber framing benefit highlighted each week throughout the campaign.

Each week’s content focuses on a different benefit of lightweight timber framing, drawing on trusted WoodSolutions technical resources and research. From renewable forestry and carbon storage to thermal performance, structural capability and construction efficiency, the campaign brings together practical information in a format that’s easy to understand and share.

The initiative reflects FWPA’s ongoing commitment to supporting industry beyond research and development. By investing in practical communication tools, FWPA and WoodSolutions are helping funding partners confidently promote the value of timber framing while strengthening consistency across the sector.

Research and technical guidance only create value when they’re used. This campaign helps turn existing industry knowledge into practical conversations that support confidence in timber framing across the supply chain.

It’s also a reminder that meaningful industry communication isn’t driven by a single organisation. It comes from manufacturers, suppliers, merchants, builders and industry partners all contributing to the same conversation. When those voices work together, the collective impact extends far beyond what any one business could achieve alone.

Funding partners and industry stakeholders are encouraged to download the campaign materials through the WoodSolutions Timber Framing Campaign page and use them throughout the campaign.

Because every conversation is an opportunity to build greater understanding of timber framing, and every shared message helps strengthen the industry’s voice.

More >>

Source & image credit: Forest & Wood Products Australia (FWPA)
Image credit: WoodSolutions



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And on that note, enjoy your weekend. Cheers.

Ken Wilson
Editor, Friday Offcuts
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